1. Introduction
StorageCalc (referred to as "we", "our", or "the Site") operates this website to provide a free memory card capacity calculator and educational information about photo and video storage in the United States. This Privacy Policy explains what information we collect, how we use it, and the rights you have over your personal data.
By using this website, you consent to the data practices described here. If you do not agree, please discontinue use of the Site.
2. Information We Collect
Information you provide voluntarily
The memory card capacity calculator processes your selections (camera model, file format, card capacity, video bitrate) locally in your browser. These inputs are not transmitted to or stored on our servers. We do not require names, email addresses, phone numbers, or financial information to use the calculator.
If you contact us through the email address on our Contact page, we receive the information you choose to send — typically your name, email, and the contents of your message.
Information collected automatically
When you visit the Site, our hosting infrastructure and third-party services automatically collect technical information, including:
- IP address and approximate geographic location (country, region)
- Browser type, version, and language settings
- Operating system and device type
- Referring website or search query
- Pages viewed, time spent, and interaction patterns
- Date and time of access
3. How We Use Information
We use collected information for the following purposes:
- To operate, maintain, and improve the Site
- To analyze aggregate traffic patterns and user behavior
- To detect and prevent fraud, abuse, and security incidents
- To serve relevant advertisements through Google AdSense
- To respond to inquiries submitted through our contact channels
- To comply with legal obligations
We do not sell personal information to third parties.
4. Cookies & Tracking Technologies
This Site uses cookies and similar technologies to enhance your experience and deliver advertising. A cookie is a small text file stored on your device.
We use the following categories of cookies:
- Essential cookies — required for the Site to function, including security cookies set by Cloudflare.
- Analytics cookies — used to understand how visitors interact with the Site.
- Advertising cookies — set by Google AdSense and its partners to display personalized advertisements.
You can control cookies through your browser settings. Note that disabling cookies may affect Site functionality.
5. Google AdSense & Advertising
This Site is monetized through Google AdSense, a third-party advertising service provided by Google LLC. Google uses cookies to serve ads based on your prior visits to this Site or other websites.
Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and other sites on the Internet. You may opt out of personalized advertising by visiting Google's Ads Settings.
You may also opt out of some third-party vendors' use of cookies for personalized advertising by visiting aboutads.info.
We use the following Google services:
- Google AdSense
- Google DoubleClick / Google Ad Manager
- Google Analytics (where applicable)
Google's privacy practices are described in the Google Privacy Policy.
6. Analytics
We may use analytics tools (such as Google Analytics or Cloudflare Web Analytics) to understand aggregate traffic patterns. These tools collect information such as the pages you visit, the time spent on those pages, and general device information. The information is processed in a manner that does not personally identify individual visitors.
7. Third-Party Links
The Site contains links to third-party memory card retailers and resources, including B&H Photo Video, Adorama, Best Buy, Amazon, Crutchfield, and ProGrade Digital. We are not affiliated with and do not endorse any specific retailer. These links are provided for informational purposes only.
We are not responsible for the privacy practices, content, or accuracy of third-party websites. When you click an external link, that site's own privacy policy applies.
8. Data Sharing
We do not sell, rent, or trade your personal information. We may share information in limited circumstances:
- Service providers — hosting, CDN (Cloudflare), and analytics services processing data on our behalf under contract.
- Advertising partners — Google AdSense and its certified partners.
- Legal compliance — when required by law, court order, or to protect our rights and safety.
- Business transfers — in the event of a merger, acquisition, or sale of assets.
9. Data Retention
We retain technical log data for a limited period, typically no longer than 90 days, after which it is anonymized or deleted. Aggregate analytics data may be retained indefinitely in non-identifying form. Email correspondence is retained as long as necessary to respond and for record-keeping.
10. Your Rights (GDPR)
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):
- Right of access — to obtain a copy of personal data we hold about you.
- Right to rectification — to correct inaccurate or incomplete data.
- Right to erasure — to request deletion in certain circumstances.
- Right to restrict processing — to limit how we use your data.
- Right to object — to object to processing including direct marketing.
- Right to data portability — to receive data in machine-readable format.
- Right to withdraw consent — at any time, where based on consent.
To exercise these rights, contact us through our Contact page.
11. California Residents (CCPA / CPRA)
California residents have additional rights under the California Consumer Privacy Act:
- The right to know what personal information we collect, use, and disclose.
- The right to delete personal information we have collected.
- The right to correct inaccurate personal information.
- The right to opt out of the "sale" or "sharing" of personal information.
- The right to non-discrimination for exercising your privacy rights.
- The right to limit the use of sensitive personal information.
We do not knowingly sell personal information. However, the use of advertising cookies through Google AdSense may be considered "sharing" under California law. You can opt out via Google Ads Settings or browser settings.
12. Children's Privacy
This Site is not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top indicates when the policy was last revised. Please review this page periodically.
14. Contact Us
If you have questions about this Privacy Policy or wish to exercise privacy rights, please reach us through our Contact page.